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Marketing science centres

Author: Hoyt, Marilyn

Keywords: Marketing
Science museums

Issue Date: 2011-07

Publisher: National Council of Science Museums, Kolkata

Description: Science Centres continually seek to increase the size of their audiences—to serve as many of the public as possible. At the same time, it is becoming increasingly necessary to allow those who use Science Centres to help support the costs of their services. Their fees are part of "earned income" and earned income is key to sustaining the quality of existing exhibits, programs and demonstrations. And it is also key to trying new ideas. The annual cycle of marketing activity and expenditures keeps both of these goals in mind. However, in India the former goal gets priority as Science Centres are largely funded by the government except in case of Science City, Kolkata which is built and run as a self-sustainability model.

Source: National Council of Science Museums

Type: Article

Received From: National Council of Science Museums


DC Field Value
dc.contributor.author Hoyt, Marilyn
dc.date.accessioned 2017-06-15T09:20:24Z
dc.date.available 2017-06-15T09:20:24Z
dc.date.issued 2011-07
dc.description.abstract Science Centres continually seek to increase the size of their audiences—to serve as many of the public as possible. At the same time, it is becoming increasingly necessary to allow those who use Science Centres to help support the costs of their services. Their fees are part of "earned income" and earned income is key to sustaining the quality of existing exhibits, programs and demonstrations. And it is also key to trying new ideas. The annual cycle of marketing activity and expenditures keeps both of these goals in mind. However, in India the former goal gets priority as Science Centres are largely funded by the government except in case of Science City, Kolkata which is built and run as a self-sustainability model.
dc.source National Council of Science Museums
dc.format.extent 83-90p.: col.ill.
dc.format.mimetype application/pdf
dc.language.iso en
dc.publisher National Council of Science Museums, Kolkata
dc.subject Marketing
Science museums
dc.type Article
dc.identifier.issuenumber 2
dc.format.medium text
DC Field Value
dc.contributor.author Hoyt, Marilyn
dc.date.accessioned 2017-06-15T09:20:24Z
dc.date.available 2017-06-15T09:20:24Z
dc.date.issued 2011-07
dc.description.abstract Science Centres continually seek to increase the size of their audiences—to serve as many of the public as possible. At the same time, it is becoming increasingly necessary to allow those who use Science Centres to help support the costs of their services. Their fees are part of "earned income" and earned income is key to sustaining the quality of existing exhibits, programs and demonstrations. And it is also key to trying new ideas. The annual cycle of marketing activity and expenditures keeps both of these goals in mind. However, in India the former goal gets priority as Science Centres are largely funded by the government except in case of Science City, Kolkata which is built and run as a self-sustainability model.
dc.source National Council of Science Museums
dc.format.extent 83-90p.: col.ill.
dc.format.mimetype application/pdf
dc.language.iso en
dc.publisher National Council of Science Museums, Kolkata
dc.subject Marketing
Science museums
dc.type Article
dc.identifier.issuenumber 2
dc.format.medium text